Who we are

Our website address is: https://purplerushclothing.com

1. What Personal Data We Collect and Why

  • Comments:
    When visitors leave comments on our site, we collect the data provided in the comment form, as well as the visitor’s IP address and browser user agent to help detect spam. An anonymized hash of your email address may be sent to the Gravatar service to check if you’re using it. You can find Gravatar’s privacy policy here. Once your comment is approved, your profile picture becomes publicly visible alongside your comment.

  • Media Uploads:
    If you upload images to our site, please avoid embedding location data (EXIF GPS), as visitors may be able to extract this information from your images.

  • Cookies:

    • Comments: If you leave a comment, you may opt to save your name, email, and website in cookies for your convenience. These cookies will remain for one year.

    • Login: When you log in, temporary cookies are set to confirm that your browser accepts cookies. These cookies are discarded when you close your browser.

    • Login Credentials and Preferences: Upon login, cookies are set to store your credentials and screen preferences.

      • Login cookies: 2 days

      • Screen options: 1 year

      • “Remember Me” enabled: 2 weeks

    • Editing/Publishing Posts: If you edit or publish a post, a cookie with the post ID is set, expiring after 1 day.

  • Embedded Content:
    Articles on our site may include embedded content, such as videos or images, from other websites. Embedded content behaves as if you visited the source website directly and may collect data, use cookies, and track interactions with the content.

2. Data Retention

  • Comments:
    Comments, including their metadata, are retained indefinitely to streamline future moderation processes.

  • User Accounts:
    For registered users, personal information provided is stored in their user profile. Users can view, edit, or delete their personal data (except for their username). Admins may also manage this data.

3. Your Data Rights

If you have an account or have left comments on our site, you may request the following:

  • An exported file of your personal data.

  • The deletion of your personal data, excluding data we must retain for legal, administrative, or security purposes.

4. Data Transfers and Third Parties

  • Automated Spam Detection:
    Visitor comments may be processed through an anti-spam service.

  • Third-Party Services:
    We only share data with providers who are essential for delivering our services, such as payment processors. These providers have their own privacy policies, and we encourage you to review them to understand how your data is handled.

If you are located outside the U.S. and interact with a U.S.-based payment provider, your data may be subject to U.S. laws, including the Patriot Act.

Once you leave our site or are redirected to a third-party platform, their privacy policy will apply.

5. How We Protect Your Data

We implement industry-standard security measures to protect your data, including:

  • SSL encryption for data transmission.

  • AES-256 encryption for credit card information.

  • Compliance with PCI-DSS and other recognized security protocols.

While we strive to maintain security, no method is 100% secure. We follow best practices to protect your data.

6. Analytics

We use Google Analytics to understand visitor behavior and site usage patterns to improve user experience and service delivery.

7. Age of Consent

By using our site, you confirm that you are:

  • At least the age of majority in your region, or

  • A legal guardian providing consent for your minor dependents to use our services.

8. Policy Updates

We may update this Privacy Policy at any time. Changes will take effect immediately upon posting. Material updates will be clearly indicated on this page. If our store is acquired or merges with another entity, your information may be transferred to ensure continued service.

9. Contact Us

For any questions or concerns regarding your data, or if you wish to access, correct, amend, or delete your data, please contact us at [email protected].